This offered the community real time access to the innovation and techniques used by the students to arrive at their final designs. In an ArtCenter first, the project was documented in real-time across social media, as students were encouraged to post regular updates of their design process using #GravitySketchJeep. It’s an easy way to investigate and explore different design possibilities without the pressure of creating something from scratch on a blank page - which is all part of a wider sketching process.In this 14-week sponsored studio, Gravity Sketch (a 3D design platform) and automotive manufacturer Stellantis teamed up with ArtCenter students to create the next generation Jeep Wrangler for a new realm of electrification and autonomy in 2030. Martijn teaches his students to use underlays as a way to begin their own creative process. Underlays don’t have to be CAD, and can also include photographs, providing a similar visual starting point for the designer. By using this approach, he can efficiently explore different shapes and designs for the product, creating a strong foundation for the visual brand language. This technique provides a starting point for the sketching process and allows him to quickly swap different underlays to see how the product looks from various angles. The CAD model acts as an underlay, so he prints it out and uses it as a guide. The next step is creating perspective sketched views of the object from different angles, such as side, top, front, back, and more. You need a lot of hours of practice for it to come easily to you.ĭesigning products requires a tried and tested workflow, and for Martijn, it starts surprisingly with a rough CAD model to capture the mechanics and dimensions of the object. Trying to get good at sketching to successfully communicate design intent is like trying to get to the level of making poetry or writing a book in a second language.
#Gravity sketch how to#
He likens sketching to learning how to speak a new language. Ultimately, sketching is a process of starting a representation of an idea and seeing where it will take you. According to Martijn, the distinction between sketching and drawing lies in the process sketching is about investigating and exploring possibilities, while drawing is about representing a preconceived image. The term can encompass more than just pen and paper, including making mockups or models. Martijn calls sketching a fundamental activity in the design process, but what does he think constitutes a sketch? For Martijn the answer depends on the context and angle, but generally talks about sketching as being a rough representation of an idea. Sketching: a fundamental activity in the design process In 2002 he made the move to start his own practice, now called Sketchform. Following this, he returned to his studies at ArtCenter before working in Chicago at the industrial design consultancy Sundberg Ferar. Martijn went on to complete an internship in Milan and worked at several Dutch design firms. Martijn’s studies began in The Hague, one of the places where he now teaches.
After considering graphic design or illustration for further studies, it was industrial design that caught his attention following a visit to a family friend’s studio. Martijn has always had an interest in drawing and sketching, and as a child at school was looking at cartoons and trying to replicate them through drawing – experimenting with his own style. He teaches online as well as at universities including Technical University Delft, Technical University Eindhoven, and The Hague University of Applied Science. His teaching surrounds industrial design, the art of design sketching, and tapping into your creativity.
Martijn is a design teacher and independent creative entrepreneur with a background in Industrial and Spatial Design.
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